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Jennifer Williams

Behind every great business is a great team.  Your team is like your backbone; supportive and without them the business could not stand.  It’s important to always strengthen your “backbone” aka “your team.”  An effective and cohesive team is vital to every business; big or small.  But...it is extremely important for small businesses!

Jennifer Williams

How is your businesses’ marketing research? Marketing research is important to any business--big or small!

Jennifer Williams

Let’s face it, almost everyone has a smartphone or tablet now a days!  Whether it’s an Android, iPhone or any other product, we all have access to these very helpful resources called apps!  Apps are changing the way people use their tablets and smartphones, from tools to games to services to ebooks--apps can do it all!  Apps make it possible for you to have access to resources without having to carry around your big c

Jennifer Williams

201 GoalsIt’s a new year, a clean slate for your business.  You’ve reflected on your past year, the good and the bad, and now it’s time to move forward.  So what’s the next step for a great year ahead? Answer: Goal setting.

Jennifer Williams

Creating a unique customer experience is extremely important when it comes to small business.  Providing personal touches and a welcoming feel is not something customers can always find when shopping at large retailers, aka the power of small business!

Jennifer Williams

The marathon has begun! With Thanksgiving and the month of December marking the start of the holiday season, it’s important to keep your customers engaged!  Customers are excited and your small business can contribute to that.  Making your customers (and potential customers) feel warm and welcome will not only help them get through the holiday season, but will help your business end the year on a good note!

Jennifer Williams

In the previous posts of this series, we’ve covered everything from how to build a website to how to get started with email marketing. Assuming you’ve followed these guides and have established an online presence for your small business, you may be wondering if there’s a way to measure the impact of your efforts. How can you find out whether the strategies you’ve devised are producing their intended benefits?

Jennifer Williams

Although social media plays an important role in helping small businesses establish their online presence, it tends to get too much attention while email marketing takes a back seat. This is a shame because while social media may open doors, it is really email marketing that closes them.

Jennifer Williams

If you’re a solopreneur or small business that’s questioning whether social media is worth the investment, the answer is yes. Several years ago, social media was a nice-to-have. Today, it’s a need-to-have.

Jennifer Williams

Each year, online sales grow. More and more, these transactions are accounting for a larger portion of total retail sales worldwide. With affordable web hosting and a wide array of free tools at their fingertips, small business owners today can easily join in on the Internet shopping craze.

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